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Ulrich Hoffrage, Ph.D
Ulrich Hoffrage is a professor of decision theory at the University of Lausanne in Switzerland. He is a highly cited psychologist who builds and tests models of bounded rationality to better understand how people decide and navigate in a social world characterized by risk and uncertainty. Both live in Lausanne.
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By the Author
The Dark Pattern
From the creators of the theory of ethical blindness comes an investigation into how corporate scandals happen, revealing the common pattern behind them and how…